Sound & Music Labortory


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TRAN Concept Video


Commercial Music

Client: TRAN泉


Directed by Yuji Fann Fann
Gaffer: Yang BMC
First Assistant: Bing-Hsiao Tsai
Production Assistant: Diwei Wang
Model: Chen-Tse Lin, Chieh-An Tsai
Styling: Yi-Min Lin, Yiersan


Collaborating with the fashion brand TRAN泉 was a smooth and inspiring experience. As the steady pulse of a 4/4 rhythm propelled forward, the textured resonance of the guitar intertwined with electronic tones, much like clean, precise tailoring shaping silhouettes in motion. Through sound, we captured TRAN’s minimalist aesthetics, distilling a pure and profound essence. In the balance between simplicity and detail, we revealed the brand’s tension and harmony.







Contact


RiceLator


hello@ricelator.com
+4915731622630 
Berlin, Germany